Buttons
Square · Verdana · 700 · uppercase · 300ms. Three variants.
Schedule Consultation
.btn-primary — charcoal fill, becomes institutional blue on hover. Primary conversion.
Learn More
.btn-outline — hairline box, fills to charcoal on hover. Secondary.
Read the Announcement
.btn-accent — red, reserved for a single urgent CTA per page (the name-change announcement, etc.).
Book With Calendly
Outline on charcoal — nav overlay and dark section CTAs.
CTA vocabulary — prefer these
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