Imagery
Institutional, documentary, quiet. No stock clichés, no hero shots of founders.
Wide exterior shots of campuses. People walking in the frame at human scale.
Chalkboard, whiteboard, or a single figure mid-lecture. Real classrooms, not stock.
Regalia, degrees in hand, outdoor ceremony. The institutional payoff.
Laptop + notepad, single learner framing. Used to anchor the remote-programs pillar.
Staff in conversation, paperwork on table. For the marketing and admissions lane.
A trail, walkway, or corridor — the metaphor for accreditation and transition.
Treatment
- Hero images are always paired with an italic Verdana caption on a 60% black scrim at the bottom.
- Crop wide — 16:7 or wider. Use object-fit:cover, max-height 600px.
- Captions are questions, not statements. The image asks; the body answers.
- Keep color grading natural — daylight and institutional interiors, not glossy marketing light.
- No filters, no duotones, no overlays beyond the bottom scrim.